About the Index 2017-10-05T19:12:25+00:00

About the Index

The PNC-CivicScience Investor Sentiment Index (“ISI”) is a “living,” survey-based measurement of U.S. adults’ current attitudes and expectations related to the U.S. financial markets, investment climate, and market outlook. The primary goal of the ISI is to monitor changes in consumer and investor attitudes, to better anticipate investment trends, market movements, and overall U.S. economic health.

Unlike other prominent indices that release investor sentiment estimates infrequently, the PNC-CivicScience ISI is updated in real time as responses are collected continuously every hour, every day. Much larger sample sizes enable more accurate ongoing measurement, while extensive respondent profile data enable more granular analyses of relevant consumer and investor subgroups. The CivicScience data collection methodology has been extensively validated by researchers in academia, economics, and industry.

What are the questions being asked for this index?

  • Question 1: Six months from now, do you think business conditions overall will be more favorable or less favorable to large, publicly traded companies?
  • Question 2: When it comes to U.S. stock markets, would you say that you feel bullish (optimistic) or bearish (pessimistic) right not?
  • Question 3: Six months from now, do you expect to invest in stocks/equities at a higher or lower rate than you are currently investing?

About PNC Bank

PNC offers a wide range of services for all our customers, from individuals and small businesses, to corporations and government entities. No matter how simple or complicated your needs, we’re sure to have the products, knowledge and resources necessary to help reach your goal of financial success.

We deliver a wide variety of asset management insights and solutions to affluent and ultra-affluent individuals and families, as well as corporations, unions, municipalities, non-profits, foundations and endowments, through our National Practice Groups. For many years, PNC Wealth Management ® has been helping individuals, families and business owners manage their wealth in current circumstances and for future generations. PNC Wealth Management provides tailored investments, wealth planning, trust and estate services, and private banking to high-net- worth families and individuals.

For many years, PNC Wealth Management ® has been helping individuals, families and business owners manage their wealth in current circumstances and for future generations. PNC Wealth Management provides tailored investments, wealth planning, trust and estate services, and private banking to high-net- worth families and individuals.

About CivicScience

CivicScience is a next-generation consumer and media analytics company. We provide brands and media publishers with real-time, self-reported, and reliable data about persuadable consumers, where to reach them, the products they want, and the tactics and messages that will work best. Through a proprietary consumer engagement platform, CivicScience has replaced traditional surveys with a modern, Internet-scale solution – generating immediate, reliable intelligence for decision-makers and connecting user data directly to media strategy, activation, and measurement.

The PNC Financial Services Group, Inc. (“PNC”) provides investment and wealth management, fiduciary services, FDIC-insured banking products and services, and lending of funds through its subsidiary, PNC Bank, National Association (“PNC Bank”), which is a Member FDIC, and provides specific fiduciary and agency services through PNC Delaware Trust Company or PNC Ohio Trust Company. All opinions, assessments and/or conclusions contained herein are not guarantees and are subject to chance at any time and without notice. This information is not an offer to buy or sell, nor a recommendation to buy or sell, any security or financial instrument; not investment advice; nor has it been prepared with respect to the specific investment objectives, financial situation, or particular needs of any specific person. People should always consult with their professional advisers regarding the appropriateness of investing in any securities or adopting any investment strategies discussed herein, directly or indirectly, and should understand that statements regarding future prospects may not be realized. The information contained herein was obtained from sources deemed reliable. Such information is not guaranteed as to its accuracy, timeliness, or completeness by PNC. Securities are not bank deposits, nor are they backed or guaranteed by PNC or any of its affiliates, and are not issued by, insured by, guaranteed by, or obligations of the FDIC or the Federal Reserve Board. Securities involve investment risks, including possible loss of principal.

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